Sounds that appeal directly to consumer emotions – both digitally generated and physically real – were integrated into the acoustic identity for the logistics service provider InPost. These sounds contribute to building trust and ultimately also brand loyalty.
크레딧
Client:
InPost, Warsaw, Poland
Design:
TADADAM, Warsaw, Poland
Project Team:
InPost:
Izabela Karolczyk-Szafrańska (VP Chief Marketing & ESG Officer)
Karolina Podgórska (Director of Marketing Communications & E-Commerce Support)
Dagmara Radziuk (Manager of Brand Communication & Sponsorship Department)
Rafal Piwoński (Manager of Communication & Social Media Team)
Weronika Debska (Communication Specialist)
TADADAM:
Hubert Pyrgies (Chief Executive Officer/Creative Director)
Karol Szczawiński (Managing Partner)
Antoni Sojka (Music Consultant/Head of Production)
Aleksandra Chróst-Nowakowska (Audio Branding Consultant)
Marcin Sojka (Music Producer)
Bartosz “BRK” Kochanek (Music Producer)