Retail Packaging

instax SQUARE SQ1

The instax SQUARE SQ1 camera was designed to allow users to enjoy square-format shooting and to experience the joy of artistic expression in everyday life with ease. The design features a combination of simple square shapes to create a look reminiscent of stationery with a broad appeal. As environmental awareness becomes a part of everyday life, the simple and tasteful aesthetic is intended to appeal to users from all demographics and encourage them to hold on to their favourite camera for years to come, rather than throw it away. The packaging features silk-screened illustrations of the camera, highlighting the shape of the product.

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