Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

Typeface

Jamsil Gothic for Lotte Group’s New Brand Image

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The Jamsil Gothic typeface was created as a first step in the LOTTE Group's rebranding journey. Based on the shape of a silkworm, the sans serif typeface offers elegant simplicity and readability. The silkworm symbolises not only the company's past, but also its youthful present.

Red Dot

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Client:

LOTTE MART & LOTTE SUPER, Seoul, South Korea
Design:

Fontrix, Seoul, South Korea LOTTE MART & LOTTE SUPER, Seoul, South Korea

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