LumiStitch - Interactive Embroidery Car Interior

LumiStitch incorporates electroluminescent yarns into traditional embroidery, translating the poetic spirit of Chinese shanshui landscapes into a living, breathing luminous textile for car interiors. The millennium-old craft becomes an intelligent lighting system that toggles between navigation cues, ambient mood, and safety alerts. Automotive-grade modules and low-power fibres ensure durability and efficiency, while gesture, speech, and ambient-light detection enable graceful interaction. The flowing light strokes give the brand a distinctive Eastern signature, while digital patterning with standard components enables scalable production and customisation, opening up new global markets for Chinese embroidery in automotive design. Red Dot Award: Design Concept | Red Dot: Next Gen Award | Concept | Materials and Surfaces