Developed for Internet users who are researching information on the MEWA company, this image clip creatively gives an overview of the company’s spectrum of products and services while also presenting MEWA’s long tradition. Instead of boring viewers with annual figures and shots of working halls or auto washes, the clip aims to turn figures and facts into thrilling pictures. To achieve that, a metaphorical narrative level has been realised in an animation style reminiscent of watercolours. A second, complementary level features “real” pictures to present the company’s products.