Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
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MGpro

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MGpro represents a significant innovation in cycling components as the first bicycle saddle entirely constructed from magnesium alloy. By utilising magnesium, a fully recyclable material, the design emphasises environmental sustainability and aligns with eco-conscious cycling practices while also offering substantial weight advantages. Engineered to minimise weight, this saddle aims to be the lightest on the market. Despite its lightweight construction, rigorous attention has been given to durability and structural integrity, ensuring reliability and longevity under demanding cycling conditions. The saddle's ergonomic design carefully considers rider anatomy, enhancing comfort through optimised pressure distribution. Its form and structural elements have been engineered to support cyclists during extended sessions. Small triangular perforations improve ventilation, effectively dissipating heat to increase comfort. Triangular cut-outs on the top and bottom surfaces enable easy clip-in attachment of optional proprietary accessories, such as a padded seat cover for commuting or integrated safety lights. Through the innovative use of magnesium alloy, ergonomic refinement, and modular accessory compatibility, MGpro offers a forward-thinking approach to cycling design, delivering meaningful advances in rider comfort, material efficiency, and practical functionality. Red Dot Award: Design Concept | Ready For Market | Bicycles and Personal Mobility Devices

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