Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
Watch our YouTube Livestream
00 days
00 hours
00 minutes
Integrated Campaign

Mitchum #BroBurn

뒤로 다운로드

In order to revive a deodorant brand, this campaign makes use of insulting, but cool, quotes. For social media platforms Instagram and Facebook, unpleasant direct messages were created; these are reminiscent of possible unpleasant odours of the social environment, created by “bros”. Illustrations and print in a cheerful retro-look accompany the blunt-to-coarse slogans. Because of its playful character and literal humour, the advertising stands out and achieves a high recognition factor.

Red Dot

크레딧
  • Design:
    Kendra Bergman, Timothy Carvalho, SCAD
  • University:
    SCAD Savannah College of Art and Design, Savannah, Georgia, USA
Mitchum #BroBurn
Mitchum #BroBurn
Mitchum #BroBurn
Mitchum #BroBurn

Others interested too