Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

Digital Campaign

Mobilet

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Hyundai’s digital April Fool’s campaign Mobilet presents a self-driving toilet as a further development of autonomous driving. An AI-based user scenario with facial recognition, light-and-sound design and a stealth mode humorously conveys the manufacturer’s spirit of innovation with a playful and light-hearted charm.

Red Dot

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Client:

Hyundai Motor Company, Seoul, South Korea
Design:

INNOCEAN, Seoul, South Korea
Project Team:

INNOCEAN: Jung A Kim (Creative Leadership) Bong Jun Cha (Creative Direction) Hyun Woo Park (Copywriting) Jong Soo Choi (Art Direction) Min Kang (Account Management) Sarah Yuna Choi (Account Management) Hyuk Lee (Account Management) Hyundai Motor Company: Sungwon Jee (Head of Brand Marketing Division) Jumi Kim (Head of Brand Experience Sub-Division 1) Junyoung Park (Head of Marketing Experience Group) Ian Lim (Head of Digital Communication Team) Sharon Bang (Manager)

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