MOMENTEN

In the design of the cans for the 22:15 sparkling wine brand by MOMENTEN, the idea was to convey fun and joie de vivre. This aim was implemented in a particularly playful manner. The dominant element is the product name, which takes up the entire height of the can. The colon, the number one and an abstract colour object form a face. “The design succeeds in appealing to the target group at an emotional level and presenting the brand in a striking manner,” explained the jury. To reinforce the manufacturer’s claim of providing the right sparkling wine for every moment, a colour code was also developed. The range extends from “Drunk” and “Happy” to “Absurd Moment” in red, pink, green, orange and blue.