TV & Online Advertising Campaign

Natural is sexy

To mark the launch of environment-friendly condoms by the brand Ritex, a campaign was created which plays with the prejudice towards eco products, which are often seen as the correct yet boring choice. The advertising film conveys the message that this view is no longer up-to-date and that protecting the environment has become part of a modern and active lifestyle. The imagery consists of a mix of different styles, ranging from illustrations to 3D renderings to photos and stop motion sequences. The colourful aesthetics together with the sexually connoted staging of certain types of fruit and vegetables exude humour and a zest for life.

Red Dot

크레딧

Client:

Ritex GmbH, Bielefeld, Germany
Design:

Brand Lounge GmbH, Düsseldorf, Germany DELI Hamburg GmbH, Hamburg, Germany
Project Team:

Brand Lounge GmbH: Dajana Weers (Managing Director) Gero van Meegen (Creative Direction) Nicole Hoffeins (Art Direction) Juliane Schömer (Account Management) Sarah Dumsch (Art Buying) Jan Daldrup (Text)

DELI Hamburg GmbH: Michael Reissinger (Director) Jan-Henrik Behne (Motion Design) Christopher Hill (Motion Design) Lisa Busch (Production) Christoph Stingel (Production)

Y. Music Peter Wieschermann (Music/Sound Design)