In a world that is becoming increasingly sceptical about advertising, Hyundai broke with convention to focus on entertainment. “Night Fishing” by INNOCEAN was filmed exclusively with on-car cameras and cinema audiences loved it.
크레딧
Client:
Hyundai Motor Company, Seoul, South Korea
Design:
INNOCEAN, Seoul, South Korea
Markenfilm Asia, Seoul, South Korea
Stannum, Seoul, South Korea
Project Team:
INNOCEAN:
Nari Moon (Creative Direction)
Doyu Yang (Copywriting)
Seung-Ha Rhee (Copywriting)
Eun-Ha Oh (Art Direction)
Bo Kyung Kim (Account Management)
Min Kang (Account Management)
Sarah Yuna Choi (Account Management)
Sejin Kim (Account Management)
Hyundai Motor Company:
Sungwon Jee (Chief Marketing Officer)
Jumi Kim (Head of Brand Marketing)
Bongjo Kang (Head of Marketing)
Sae-mi Shin (Head of Marketing)