Showroom

NIO House Hamburg

Over 170 NIO Houses worldwide by this Chinese manufacturer of electric vehicles unite the concept of a car showroom with community areas, creating experiential spaces that go far beyond the automobile. The design of the NIO House in Hamburg follows a “hyperlocal approach” with local references like brickwork and arches inspired by the warehouse district, as well as clean lines and reflective surfaces representing the port city’s bridges and waterways. The result is an inviting space that reflects both urban identity and brand philosophy.

심사평

The NIO House in Hamburg skilfully combines the functions of a showroom and social meeting place to create an elegant, attractive urban space.

Red Dot