Food Packaging

Off the Eaten Path

The design strategy for Off the Eaten Path is to satisfy an aspirational consumer group on the lookout for new culinary experiences. The brand offers plant-based snacks with unexpected blends of real vegetables like chickpeas, black beans and peas. The packaging brings to life the motto “Snacks for the curious” by combining close-ups of fresh ingredients with a photo of the finished product. Harmonising different typefaces, the graphic design remains true to the approach of surprising customers in a positive way. A striking colour, which stands for the flavour, rounds out the visual identity.

Red Dot