Red Dot Award: Communication Design 2016 – the jury continues to grow
HOTEL LOTTE Brand Book - Open Your Universe -
This brand book for Hotel Lotte is a universe tour showcasing 50 years of brand heritage. The story begins with 'Open your Universe' and ends with 'Expand your Experience'. The divider uses a kaleidoscopic technique to expand the symbolic images of the three affiliates, while the cover uses traditional Korean mother-of-pearl technique to graphically express pleasure and a beautiful future.
Red Dot Award: Design Concept | Ready For Market | Visual Communication
크레딧
-
Company:Daehong Communications, South Korea
-
Brand Experience Design Lead:Kang Hyo Jung
-
Brand Experience Team:Lee Hyun Jung
-
Creative Director:Park Min Seong
-
Team Managers:Park Jae Hyeong, Jeong Sang Chae, Kim Hyun Jin, Goo Byung Gun
-
Senior Designers:Kim Sun Ah, Gu Mun Ju
-
Design Studio:t9 Design, South Korea
