Optik Nill

The outdated corporate design of this family business, founded in 1961, was relaunched with the aim of positioning Optik Nill in the market as a competence centre for better sight, clearly distinguished from its competitors. The solution for the new logo was developed based on the science of optics: in the visual representation of objects through lenses, an object point O is represented by a corresponding image point O’. Their balanced arrangement implies a stylised pair of glasses, which now, as a design mark, visualises the company’s core competence. Together with the timeless font and the black and white contrast, it creates an eye-catching corporate design.