Client: Canadian National Institute for the Blind, Toronto, Canada
Relaunch
Oschadbank
Oschadbank is the Ukrainian State Savings Bank, employing 35,000 staff and providing 100 per cent stateinsured savings. The bank implemented cutting-edge technologies and opened innovative branches, which made a rebranding necessary. The repositioning of the brand is based on the slogan “My bank. My country.” The visual identity was intentionally reduced to a word mark. In addition, the colour palette, ranging from bright yellow to traditional deep green, conveys a contemporary identity and is reminiscent of the Ukrainian national flag.
크레딧
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Strategic Vision:Andriy Fedoriv
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Design:FEDORIV, Kyiv
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Interactive Art Direction:Yuri Lence
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Team Lead:Arkadij Pasechnik
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Project Management:Olesya Motorna
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Client:Oschadbank, State Savings Bank of Ukraine, Kyiv
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Motion Design:Yura Homovsky
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Design Concept:Vitaliy Parfilev
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Screenwriting/Copywriting:Olya Paholok