Pepsi New Year 2021 LTO

Pepsi New Year 2021 limited time offer was developed as part of a larger Pepsi campaign to celebrate the 2020–2021 holiday season in Eastern Europe. The concept focused on a “Yes, of course!” sentiment, embracing unexpected and memorable winter holiday adventures. Exciting moments are captured with a series of limited-edition interactive cans to engage consumers, aiming for higher brand activation. In a bold artistic style inspired by pop art and set against a backdrop of Pepsi blue, each can features an invitation to join in a snowy sport or festive activity. This design approach was created to be flexible and easily transferable to other formats and languages.