Beverage Packaging

Pepsi x NFL - Mexico

At the centre of this beverage packaging design is the brand’s connection to four well-known teams in the Mexican National Football League. To celebrate this connection, a limited time offer was developed that harnessed the power of unexpected design to highlight the teams and players. Instead of using straightforward logos and photographs of players or action, a disruptive illustration style captures iconic moments in matches such as touchdowns or epic runs. Dynamic angles and textures are combined with team-specific colour palettes to create a unified collection for the National Football League in Mexico.

Red Dot