Brand Identity

Putuo Mountain

Putuo Mountain, also known as the “Buddhist Land of the South Sea”, is a sacred place of Buddhism and a famous summer resort in China. The landscape is surrounded by Kwan-yin region atmosphere that offers spectacular views, which is also included in this advertising campaign. The elements of Kwan-yin and the lotus leaf were combined to create a contour map, resulting in strong symbolic expression. The outline of the logo is the map sketch of the nearby Potala golf resort, which also looks like a lotus leaf. Royal blue was chosen to express the power of intuition and faith, reinforcing the Putuo Mountain image.

Red Dot