Website

QUS

The clean design of this website is inspired by the product itself: a washable smart shirt with intelligent textile fibres integrated to measure vital signs straight from the body. The website is intuitive to navigate, making use of linear elements that seem to merge into one another. A black-on-black design language brings all relevant information and product specifications to the fore. Large-scale pictures and statements as well as deliberately chosen close-ups aim to give users a sense of proximity. They are encouraged to feel the brand and, while surfing, get the impression of almost being able to grasp the product and experience the haptics.

Red Dot