Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

Microsite

Saint Moscowburg

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“Saint Moscowburg” was created as part of a campaign for Visa and VTB24, aimed at motivating people to start paying with their smartphones. On the microsite, users can take a walk through a virtual 360-degree city and receive prizes or gifts that were available in the neighbouring city. The walk features detailed high-quality animations and, thanks to a well thought-out structure, extremely user-friendly. Sophisticated technical solutions reduce the loading time of the complex graphics. Attractive visual effects and a creative navigation complement the experience.

Red Dot

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Client:

Visa International, Moscow, Russia
Design:

Proximity, BBDO Russia Group, Moscow, Russia
Creative Direction:

Ilya Andreyev
Art Direction:

Vsevolod Navashin (Head of Design), Maria Biryukova
Copywriting:

Julia Arkhangelskaya, Svetlana Popova, Tatiana Tutunnik
Illustration:

Margarita Kukhtina
Graphic Design:

Nikolay Belyaev
Production:

Dmitry Ivanov, Oleg Chulakov Studio, Moscow, Russia
Account Management:

Varvara Korepanova, Polina Satleykina

Saint Moscowburg

Saint Moscowburg

Saint Moscowburg

Saint Moscowburg

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