Samm is an elegant make-up mirror for female millennials, featuring a minimalist UX that shows content in context. All controls, including access to apps like YouTube and Instagram, are operated via voice control and touch-free gestures. This prevents the mirror from getting stained by fingerprints. Another key feature of the mirror is the camera with facial recognition, which can analyse the condition of the skin, give make-up tips and allows taking 360-degree shots that are accessible via app even when on the go.