Pictogram System

Sartorius Brand Relaunch

The Sartorius logo, typography, iconography and signage were designed as part of a comprehensive rebranding in 2020. The aim was to reposition the brand around its new brand promise “Simplifying Progress”. Thanks to clear graphic design, the logo and icons visually convey this promise and differentiate the brand from competitors. Capitalised letters demonstrate confidence and uniqueness, while selected geometric cut-outs reduce the original letters to a minimum without compromising readability. Following the principle of reduction and focus, the logo uses neither icons nor pictures but follows a concept of expressive colours.

Red Dot