Cosmetics Packaging

S’CHE

S’CHE is a brand of natural cosmetics for women with three different product lines targeting teenage girls, women in their twenties and thirties, and also women in their forties. The design of the bottle was inspired by the image of a tree, featuring a different colour and slightly different shape for each product line. The packaging design aims to appeal to consumers in an emotional way by comparing the different age groups to trees, which take on distinct appearances with the change of seasons. This associates the products with a story and indicates their special benefits for each age group.

Red Dot