Client: citizenM, Voorschoten, Netherlands
Shopping App
Shinsegae Department Store
To distinguish itself from other online retailers and to offer customers added value through its mobile services, Shinsegae Department Store provides its customers with a personalised shopping experience that is based on their individual preferences. The app shows a curated selection of products – without a lot of text, but with ample space and high-quality images that underline the exclusiveness of each piece. The layout is kept simple and light with a black and white colour scheme corresponding to the store’s modern and sophisticated image.
크레딧
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Client:Shinsegae Department Store, Seoul, South Korea
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Design:PlusX, Seoul, South Korea
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Publisher:Jeonghyuk Won, Mira Jeong
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Creative Direction:Sabum Byun
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User Experience Design:Youjin Jeon, Jeongho Kim, Jihye Won, Soyeon Han
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User Interface Design:Bongho Choi, Jaehoon Lee, Kiwon Jang, Chulhee Kim, Jihye Lee