Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
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Game Console

SIMAGIC Racing Simulator Equipment

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Design Shapes Reality

Motorsport has always fascinated with its convergence of technical perfection and human passion. SIMAGIC’s aim is to bring this magic to the digital racetrack and offer players a real racing experience. To this end, the designers have created the SIMAGIC Racing Simulator Equipment, a modular ecosystem that redefines the possibilities of virtual motorsport. Based on a finely balanced interaction of steering wheel, base and pedals, the innovative UP+ system is an upgradeable platform that gives users the freedom to customise their setup – for example with interchangeable handles, different paddle shifters and configurable displays and lighting. The design process focused on uncompromising ergonomics – from the shape of the handles and the feedback of the paddles to the positioning of the displays and the adjustability of the pedals. Technical complexity is met with intuitive operability: Magnetic fasteners and quick-change systems allow the setup to be seamlessly adapted to different racing preferences. SIMAGIC deliberately goes beyond pure simulation: Precise force feedback and targeted haptic stimuli appeal to a deeply rooted human need for speed and control. The choice of materials and the quality of workmanship also contribute to the authentic experience: Carbon fibre, CNC-milled aluminium and specially treated handle materials not only ensure lightness and stability, but also create an emotional connection to the product, seamlessly merging the digital and physical worlds. Even the jury could not escape the magic of this system. Their conclusion: “SIMAGIC has succeeded in translating the fascination of motorsport into the world of simulation in an impressively authentic way. This racing simulator consistently follows the semantics of a real racing cockpit – not only at the haptic contact points, but in every detail of the design and choice of materials. Despite its complexity, the system remains clear, understandable and intuitive to use. All functions are revealed, nothing remains hidden. This honest design, paired with high-quality materials and precise ergonomics, enables a realistic and at the same time individualised racing experience at the highest level.”

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