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Typeface

SKF Display – Back to the future

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The new SKF Display corporate typeface was developed from SKF’s hand-drawn logo extending back over 100 years. Subtle, intentional irregularities reference the brand’s iconic trademark

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  • Client:
    SKF, Gothenburg, Sweden
  • Design:
    Letters from Sweden, Stockholm, Sweden NORD ID/NORD DDB, Stockholm, Sweden
  • Project Team:
    NORD ID/NORD DDB: Linnéa Lofjord (Creative Director/Head of NORD ID) Martin Andersson (Design Director) Cecilia af Petersens (Design Director) Fredrik Vallgren (Digital Director) Livia Cives (Senior Creative Designer) Beau Roberts (Motion Designer) Mariam Sharif (Junior Creative Designer) Martin Dickins (Senior Final Artist) Anna-Karin Klarin (Client Director) Pernilla Lagerquist (Senior Client Manager) Simon Higby (Creative Director) Letters from Sweden: Göran Söderström (Type Designer)
SKF Display – Back to the future
SKF Display – Back to the future
SKF Display – Back to the future
SKF Display – Back to the future
SKF Display – Back to the future
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