Smartum

Smartum develops solutions that help workplaces promote wellbeing. Colourful illustrations were created to match the overhauled visual appearance of the company. The aim was to develop a series of energetic and versatile illustrations that would work well in many sizes and for many applications. The illustrations highlight the effect of Smartum’s benefits in everyday life: as people feel better, they also perform better at the workplace. The images are characterised by rich colours, large-scale motifs, interesting angles, and dramatic shadows, and their stripped-down style facilitates their use across the company’s entire communication palette.