SNIPES App

SNIPES is a retail chain for streetwear, sneakers and urban lifestyle accessories. As a new digital presence through which to express and reflect the highly cultivated and intense passion for its brand, an app was developed that activates, rewards and connects its customer base. With the aim to enhance and enable a rich digital community and to reward purchases and engagement, a custom content creation suite was built that allows users to upload photos and videos intuitively. In addition, they are encouraged to tag the products they are wearing. The custom loyalty programme uses coins – a reward currency based on the price of the product – and hearts, which are awarded for uploading footage.