Soblo Magnetic Directional Hearing Aid

Soblo aims to revolutionise traditional hearing devices through a discreet magnetic clip-on design that combines advanced acoustic technology and eco-friendly materials. It addresses key challenges such as visibility, comfort, and environmental impact. Soblo uses an AI sound field algorithm that intelligently separates speech from background noise, which improves speech recognition by up to 40% in noisy environments. Directional sound transmission delivers sound precisely toward the ear canal to enhance privacy and natural auditory reception while preventing sound leakage. The hearing aid employs a bio-based modular architecture, with a body that is built of ocean-recycled plastic and bamboo fibre composites, resulting in 92% component recyclability and a 67% reduction in carbon footprint. In terms of usability, Soblo ensures a comfort-oriented wearable system using an ultra-slim body (3 cm in diameter, 1.5 cm thick) that supports both magnetic and clip-on wearing modes while offering long-lasting battery performance. Its fashion-forward design, which features a minimalist form and Pantone-inspired colour palettes, also challenges the conventional image of medical devices by combining functionality with style. Red Dot Award: Design Concept | Red Dot: Next Gen Award | Concept | Personal Care, Wellness and Beauty