SOLATI Moving Hotel

The SOLATI Moving Hotel has emerged from a cooperation between Hyundai Motor Company and SM Entertainment. It is part of Hyundai’s initiative to promote more value to its customers, going beyond transportation. The envisioned new form of luxury mobility has been optimised for the artists of SM, a South Korean entertainment company and talent agency. To emphasise the interior of the car, which offers itself as an ideal retreat with highest comfort specifically tailored to the needs of extensively travelling celebrities, the film features a female singer for the main background music. The strong jazz vocal singing a message of love is intended to create tension. The music starts to play minimally when the actors are walking towards the car. But just as the car starts to move, the music instantly captures and highlights the change to a private space alongside the movements of the car. Shot in slow motion, the film has been perfectly matched to both the elegiac, jazz-themed ballad as well as all car sound effects, with the aim to reflect the exclusive character that these individually configurable luxury vehicles offer their users.