SOSOOPL

The concept of this packaging design reflects the consumer habit of meticulously checking the ingredients contained within a product. It includes illustrations to make it easy to identify the core ingredients, such as ceramide, red ginseng seeds, safflower seeds, ginger and natural oils. The philosophy of SOSOOPL as a naturalist beauty brand is visualised by the acronym referring to “a plant garden tenderly cultivated by a young girl”. Thus, as the main concept, four differently coloured types were developed that use the image of a girl caring for her garden of ingredients, each fitting different dermatological needs.