Packaging Design,Naming

Terra Firma Coffee

National Geographic teamed with Café Bom Dia to launch a certified fair-trade coffee brand that obtains their coffee beans from six exotic countries. The gourmet coffee is roasted in a climate-friendly way at a carbon-neutral facility, with the product name Terra Firma paying reference to globalisation. Eye-catching postage stamp designs identifying the respective country of origin adorn the sophisticated, matte-finish brown package. It thus resembles a parcel sent from afar and is reminiscent of past holidays.

Red Dot