Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
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The Creatively-Conceived Shoebox with a Lace-Up Element

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This innovative shoebox with shoelaces is made entirely of corrugated cardboard and challenges standard packaging concepts. Combining environmental protection with creativity, it ingeniously incorporates a shoelace knot feature into the shoebox design. The shoelace detail is not only an elegant decorative element, but it also functions as a convenient handle for portability. With a gentle untying of the shoelace knot, the packaging elegantly opens, making each unboxing experience a delight. Another surprising feature is the unique trapezoidal structure that can be divided into two parts. Once opened, the shoebox can be transformed into a display stand, allowing the shoes to stand upright, which enhances their presentation in the store. Made entirely of corrugated cardboard, the packaging is 100% naturally degradable. Advocating a green lifestyle, every use reflects respect and care for the environment while perfecting the balance of creativity and practicality. Red Dot Award: Design Concept | Concept | Packaging

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