To Buy Or Not To Buy

Packaging designs often influence purchasing decisions because they create a sense of anticipation and set expectations for the product. Strategic decisions are usually made on the visual design and structural properties of packaging to meet various factors such as product differentiation, appeal and impact, brand positioning, brand knowledge, production cost, logistics, and legal concerns. In turn, shoppers base their purchasing decisions on both objective information and subjective judgements based on the product's packaging design. Monetary costs are an important consideration for both the producer and the user of products — but what about the environmental costs? This exhibit challenges visitors’ assumptions about packaging design. It encourages visitors to consider the factors that influence consumer purchasing decisions as well as their potential environmental impact. Red Dot Award: Design Concept | Concept | Service Design