Corporate Design

TruBridge

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TruBridge helps companies to make the most of Big Data. Echoing their motto “Diving deeper into data”, the corporate design is all about diving. The company name refers to the freediver William Trubridge, whilst the key visual is an abstracted image of an underwater light reflection, all underscored by an aquatic colour scheme. The logo is derived from the letter T for TruBridge, the variable X and the connection to human beings, which is at the heart of any data cycle. 

Red Dot

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