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Brand Design

VW California – From Icon to Brand

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A distinctive visual universe was created for the new VW California brand, including an evocative logo as an internationally recognisable symbol. This unique identity transforms the traditional model series into a contemporary brand.

Red Dot

크레딧
  • Client:
    Volkswagen AG, Wolfsburg, Germany
  • Design:
    KMS TEAM GmbH, Munich, Germany
  • Project Team:
    KMS TEAM GmbH: Patrick Märki (Managing Partner) Andreas Zeischegg (Design Director) Jürgen Adolph (Design Director) Antonios Jansen-Gessas (Senior Designer) Bruno Marek (Design Expert) Romea Doherty (Client Director) Johannes Kümmel (Motion Account Director) Gabriel Weiss (Motion Design Director) Daniela Hermann (Senior Motion Designer) Matthias Karpf (Senior Manager Production Services)
VW California – From Icon to Brand
VW California – From Icon to Brand
VW California – From Icon to Brand
VW California – From Icon to Brand
VW California – From Icon to Brand

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