Book

WE CARE – Beets, Roses and the Meaning of Life

“WE CARE” is the main theme of the application for the title of Capital of Culture 2025 of the city of Hildesheim. The publication visualises this with an aesthetic developed from contour lines in cartography. A neon magenta line runs dynamically through the book, complemented by accents in two other neon colours. To intensify the effect, the neon colours were printed in double colour. The cover, made of cardboard with a very high wood content, shows a beet and a rose connected by laser engraved contour lines. The book has coloured pages, which create a luminous effect when turned.

Red Dot

크레딧

Client:

Stadt Hildesheim, Hildesheim, Germany
Design:

HAWK, Faculty of Design, Hildesheim, Germany
Project Team:

HAWK Faculty of Design: Dominika Hasse (Art Direction) Larissa Knaup (Editorial Work) Sophie Stillig (Editorial Work) Timo Strüber (Editorial Work) Tatjana Rabe (Pre-Press) Martin Brandes (Production) Dag Reulecke (Production)

WE CARE – Beets, Roses and the Meaning of Life

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University: HAWK Hochschule für angewandte Wissenschaft und Kunst Hildesheim/Holzminden/Göttingen – University of Applied Sciences and Arts, Hildesheim, Germany