Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

Corporate Design Relaunch

Weleda

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The new Weleda brand identity is defined by a significant revitalisation of its typography, which now conveys a clear and open character. Ensuring good legibility on product packaging was just as important as achieving a natural and sustainable aesthetic, both essential to visually expressing the company’s roots.

Red Dot

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Client:

Weleda AG, Arlesheim, Switzerland
Design:

Peter Schmidt Group, Hamburg, Germany
Project Team:

Peter Schmidt Group: Lukas Cottrell (Chief Executive Officer) Heidrun Angerer (Executive Creative Director) Tobias Herber (Senior Designer) Markus Buchhammer (Senior Director Consulting)

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