Visual Identity Relaunch,Typeface


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WEMADE, a game company founded in 2000, needed a new visual identity to gain more creative freedom for business expansions as part of a thorough redesign of the corporate image. The new design system is based on a word mark in the newly developed custom font Infinity Sans, consisting of clearly readable and flexibly expandable letters. A design grid based on the golden section was created for the prominent placement of all letters and graphics. The colour scheme comprises a warm grey background colour, visualising the various business fields through different levels of brightness, as well as a bright green colour to express imagination and liveliness.

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