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Brand Design

West of the Central Axis

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“West of the Central Axis” is the brand of Zhongshan Park in Beijing. With creative products and a distinctive signposting system, it conveys the park’s deep-rooted cultural heritage.

Red Dot

크레딧
  • University:
    Beijing Jiaotong University, Beijing, China
  • Design:
    Beijing Jiaotong University, Beijing, China
  • Project Team:
    Beijing Jiaotong University: Prof. Dr. Ye Zhang Yuhan Yang Yerong Chen Kunyao Jia Haoyan Liu Central Academy of Fine Arts: Prof. Xiaomin Wu (Art Direction) Beijing University of Agriculture: Prof. Mao Yang (Creative Direction)
West of the Central Axis
West of the Central Axis
West of the Central Axis
West of the Central Axis
West of the Central Axis

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