Online World

What Drives Us BMW Online Annual Report 2011

This iPad-enabled online version of the 2011 BMW Annual Report enhances the already available yearbook in the form of an interactive rich-media version. Communicating the annual report in HTML format and as a PDF download, the report is reduced to its functional aspects in the process. The layout, the various navigation mechanisms of PC and iPad, and the technical features have been specifically reconceptualised. In addition, interviews and film sequences, for example with chief designer Adrian van Hooydonk or with customers picking up their vehicles from BMW Welt, have been integrated online.

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