Screen Design, Website

Why are you not creative?

For 30 years, Hermann Vaske has been interviewing brilliant people about their creativity: What makes them creative? What hinders their creativity? The results of the research are now presented on a website that features unique navigation. When scrolling down, statements regarding inhibited creativity appear, when scrolling up, the user learns about what inspires creativity. The creative area is marked by a bright background, while the non-creative testimonies are presented against a dark background. The fact that creativity and non-creativity nevertheless belong together is indicated by the use of a uniform font style and layout.

Red Dot