Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)
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Brand Identity, Brand Design

XIAO

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Clarity characterises the new brand design of XIAO. Two chopsticks and a wok resembling a smile, as well as the claim “All you can”, are the central elements of the visual identity.

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크레딧
  • Client:
    XIAO Services GmbH, Gelsenkirchen, Germany
  • Design:
    cyclos design GmbH, Münster, Germany
  • Project Team:
    cyclos design GmbH: Jutta Schnieders (Creative Direction) Felix Frey (Project Management) Volker Wallrafen (Project Management) Youngju Köhler (Graphic Design) Tobias Wordel (Graphic Design) Janno Buning (Animation) Thomas Kendziora (Pre-Press) Madeline Hölscher (Programming)
XIAO
XIAO
XIAO
XIAO
XIAO
XIAO
XIAO

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