Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

Brand Identity, Brand Design

XIAO

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Clarity characterises the new brand design of XIAO. Two chopsticks and a wok resembling a smile, as well as the claim “All you can”, are the central elements of the visual identity.

Red Dot

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Client:

XIAO Services GmbH, Gelsenkirchen, Germany
Design:

cyclos design GmbH, Münster, Germany
Project Team:

cyclos design GmbH: Jutta Schnieders (Creative Direction) Felix Frey (Project Management) Volker Wallrafen (Project Management) Youngju Köhler (Graphic Design) Tobias Wordel (Graphic Design) Janno Buning (Animation) Thomas Kendziora (Pre-Press) Madeline Hölscher (Programming)

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