Yi Xing Chia Niang

Yi Xing Chia Niang is a soy sauce manufacturer that has been based in the city of Chiayi in Taiwan for over half a century. The traditional spirit of the company is reflected in the new brand design: the imagery of the original logo was kept but integrated into a contemporary design vocabulary that redefines the packaging and brand image. In addition to enhancing the visual identity, a comprehensive marketing plan was established, including brand analysis, positioning, visual design and spatial transformation. With the premise of retaining the spirit of soy sauce craftsmanship, the visual language aims to express the company’s commitment to social responsibility.