Red Dot Gala: Product Design 2025 Start Livestream: 8 July, 5:45 pm (CEST)

Special Exhibition

Zeitlos – 60 Jahre Mercedes-Benz SL

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Under the theme “Timeless – 60 years of the Mercedes-Benz SL”, the Mercedes-Benz Museum has dedicated a special exhibition to the legendary sports car range. The title “Timeless” serves as a hallmark and documents the aspiration of the SL series while embodying the guiding principle of the spatial concept. With floor graphics that represent a stylised clock face, ten vehicles were positioned chronologically to form a radial timeline. In the centre stands a circular showcase with selected real and media exhibits, creating thematic links to individual racing cars.

Red Dot

크레딧

Client:

Mercedes-Benz Museum, Stuttgart
Design:

jangled nerves, Stuttgart
creative direction:

Jörg Stierle
art direction:

Jakob Eckert
graphic design:

Martin Maurer
project management:

Verena Pfeffer

Zeitlos – 60 Jahre Mercedes-Benz SL

Zeitlos – 60 Jahre Mercedes-Benz SL

Zeitlos – 60 Jahre Mercedes-Benz SL

Zeitlos – 60 Jahre Mercedes-Benz SL

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