Brand Genesis Lab, Tongji University

In its work, the Brand Genesis Lab always combines an international perspective with special local characteristics to provide its customers at home and abroad with holistic solutions. The renowned branding agency develops powerful identities for industry as well as for clients from the cultural and public sectors. For the creatives, a brand is more than its external appearance. It is always also an essential medium for transmitting culture and values. Multiple international awards have already recognised the work of the Brand Genesis Lab, thus reinforcing its design philosophy.

About Brand Genesis Lab

Exploring the DNA of brands.

Yongqi Lou