This page is there to provide inspiration for communication events as well as specific data and text elements.
You are also welcome to share the page’s URL with your PR agency, colleagues in marketing or press officers.
In addition to announcing your success in the competition on your company website, social media channels, your newsletter or in press releases, it makes sense to mention your achievement when communicating about the award-winning product.
Alongside ideas for your communication efforts, we also provide relevant image and text materials
» To the downloadable materials
Birte Köppen and the Red Dot communications team are happy to help with specific enquiries:
Birte Köppen
Senior Manager PR & Communications
Telephone: +49 201 838885-35
Email: media(at)red-dot.de
We will be announcing all the winners of the Red Dot Award: Product Design 2023 on 19 June 2023 in the Winners Section.
A few weeks prior to that, on 17 April, we will let the international trade press know that this year’s award-winners have been selected, but we will not name individual winners at that point. We will nonetheless be supporting press officers with research and reporting by providing them with a list of winners in specific categories or countries.
Throughout the year, we will use Red Dot’s social media channels to profile individual award-winners. We aim to offer the general public a broad mix of award-winning products. Please understand that we cannot therefore present all winners in this way.
If you would like to embargo communication about your product, please let us know by 11 April 2023 via embargo(at)red-dot.de
There are a number of specific dates and events ranging from the award ceremony to the opening of the exhibition or the publication of the yearbook that will initially and repeatedly allow you to communicate about the award. So that you can do so, please consult the following information on dates and events:
The festive award ceremony in Essen is the great finale of the competition year. You can find further details on the event here. This international event is not only a chance to celebrate your own success and make new contacts, but also an ideal occasion for communication.
There is, for example, a professional photo opportunity including your certificate or Red Dot trophy during the Designers’ Night, the gala’s after-show party. All photos taken during the gala will be available for download that same evening and are free to use.
Worth knowing: advance ticket sales for the event open on 24 April 2023 for winners of the Red Dot: Best of the Best, and on 8 May 2023 for Red Dot award-winners. Your contact person at Red Dot will be able to supply you with further details.
Over five storeys and a good 4,000 square metres, the Red Dot Design Museum on the UNESCO World Heritage Site of the Essen Zollverein Coal Mine Industrial Complex exclusively exhibits products selected for an award by the Red Dot jury. Year after year, the winners’ exhibitions of award-winning products attract thousands of visitors from all around the globe who are interested in the latest trends and developments in product design.
On the evening of 19 June, the Red Dot Design Museum is THE place to be, as this is not only where the “Designers’ Night” after-show party takes place, but also where the vernissage of the winners’ exhibitions “Design on Stage” and “Milestones in Contemporary Design” are held.
Here, original copies of many of the winning products are on display. As we expressly encourage filming and photography in our museum, you can use the opportunity to showcase your product in the context of an internationally acclaimed exhibition.
On 19 June, Red Dot also announces all the winners online in the Winners Section. With around half a million page impressions every year, this webpage is a medium with tremendous reach.
You can easily find your product by using the search bar on the left-hand side of the Winners Section. Why not share the direct URL for your entry on your social media channels or include it in your external messaging?
The yearbooks of the Red Dot Design Award are chronicles of outstanding designs. Since the 1990s, they have been published by our in-house publisher “Red Dot Edition”. Today, each year’s winners are compiled in four volumes.
Publication in the yearbook is a further black-on-white affirmation of your exceptional design achievement and thus gives your communications an extra boost. As a winner, you are entitled to a voucher copy on request. You can, for instance, use it to great effect in photos for online publication.
Your entry in the yearbook is not only useful for digital communications. The exceptional quality of the book also makes it an inspiring addition for showrooms, lobbies and conference rooms, to name but a few.
The competition’s seal, the so-called Red Dot Label, is known around the world and is associated with good design by both industry specialists and consumers. Competition winners are allowed to use it in direct connection with their award-winning product. It creates greater visibility and can be employed both on- and off-line.
Our tip: use the label in your online shop. There you can quickly identify your product as a design award winner.
Your Red Dot Label can be downloaded from the My Red Dot-Portal. Here, you will also find the “Design Manual”, which contains further ideas and suggestions, as well as important information about the use of the graphics.
Katharina Carpentier is available to help with any specific enquiries:
Katharina Carpentier
Project Manager
Telephone: +49 201 838885–37
Email: label(at)red-dot.de
