The Red Dot Award: Product Design, whose origins date back to 1955, appraises the best products created every year. In 49 categories, manufacturers and designers can enter their innovations in the competition. On Young Professionals Application Day, graduates of design courses who have obtained their academic qualifications within the past five years have the opportunity to take part in the draw for one of 50 free registration places. According to the motto “In search of good design and innovation”, the jury evaluates the entries and only awards a Red Dot to products that win them over with their high design quality.
Progress is what drives the economy. In particular in an era of digitisation, it is a decisive factor in making a company competitive and futureproof. For this reason, progressive entries will be given an even larger platform in the Red Dot Award: Product Design this year. From now on, participants who register an innovative or smart product can win two awards in the competition. To do this, they simply complete a second registration – either in the “Smart Products” or in the “Innovative Products” metacategory – after entering the product in one of the roughly 50 categories. As part of the evaluation process, the jury will then inspect the entries in a second walkthrough with a different focus. Aspects such as the level of innovation, technical refinements or changes in the language of form play a role for innovative entries. By contrast, for smart products the experts will be looking at the interaction design, connectivity and the system as a whole. If the entries submitted win over the jury not only in their category but also as a smart or innovative product, the laureates will win not one but two awards.
From fashion and accessories to consumer electronics and vehicles, household appliances and furniture – you can choose between 49 different categories when participating in the Red Dot Award: Product Design.
The Red Dot Jury comprises some 40 international experts. They test, discuss and evaluate each entry individually, live and on site.
The submissions are not compared with each other, but are assessed individually. While the set-up of the jury changes annually, one element remains the same: All members commit to the “Code of Honour”, which states that jurors cannot participate in the adjudication of products they were involved in.
Here is an insight into the jury session of the Red Dot Award: Product Design 2019:
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The evaluation process is based on various judging criteria which are constantly adapted to new technical, social, economic and ecological requirements. They provide an orientation framework, which is complemented by each individual juror according to his or her expertise and socio-cultural background.
The judging criteria include amongst others:
Degree of innovation
Symbolic and emotional content
Red Dot: Best of the Best
The Red Dot: Best of the Best is awarded for ground-breaking design and is the top prize in the Red Dot Award: Product Design. This prize is reserved for the best products in a category.
The Red Dot is the award for high design quality. The international jury only awards this sought-after seal of quality to products that feature an outstanding design.
The Honourable Mention is awarded by the Red Dot jurors for a particularly well-executed aspect of design work. Products that impress the judges with a well-thought-out detail solution are awarded this prize.
Red Dot: Design Team of the Year
The honorary title “Red Dot: Design Team of the Year” pays tribute to a design team that has distinguished itself at the highest level through its continuously innovative design achievements. No designer and no company can apply for this top individual award.
The Red Dot: Personality Prize is awarded to a creative leader who has a proven track record of special achievements in the fields of business and design. The distinction thus recognises inspiring personalities, pioneers and doers who are driven by the will to develop new ideas and experiment with new concepts and processes. They are in a position to use opportunities directly to transform companies, industries and markets and take them to a whole new level.
Red Dot: Personality Prize 2020
The Red Dot: Personality Prize 2020 goes to Jean-Claude Biver. Born in Luxembourg and raised in Switzerland, Biver has had an unmatched lasting impact on the watchmaking industry through his innovative ideas and imaginative concepts.
Young Professionals Application Day
On Young Professionals Application Day, designers who have graduated within the past five years have the chance to apply for the draw of one of 50 free registration places.
If they win an award, the emerging talents benefit from extensive and free measures, all of which communicate their success in an internationally visible way.
The Young Professionals Application Day took place on 4 December 2019.
Stay up to date
Register in order to rreceive regular information on the Red Dot Award: Product Design. You will then receive regular e-mails with deadline reminders on the current competition.