“The Grohe Design Team led by Paul Flowers” was the first bathroom fittings maker to win the title of honour “Red Dot: Design Team of the Year”. Grohe is the world’s leading provider of bathroom fittings and a global brand for bathroom products. Design is seen as a basic tenet of the brand and as a foundation for first-class aesthetics and functionality. In the years up to 2011, Grohe was able to use a campaign of innovation to assume a new position of design strength in the competition. This resulted in products like GROHE Ondus® (2007), Rainshower® Icon hand shower (2010) and the “GROHE Digital” bathroom, all of which won a Red Dot: Best of the Best. Paul Flowers, Senior Vice President Design, accepted the “Radius” challenge cup at the Red Dot Gala in Essen on 4 July 2011.