Red Dot: Design Team of the Year 2011

The Grohe Design Team led by Paul Flowers

“The Grohe Design Team led by Paul Flowers” was the first bathroom fittings maker to win the title of honour “Red Dot: Design Team of the Year”. Grohe is the world’s leading provider of bathroom fittings and a global brand for bathroom products. Design is seen as a basic tenet of the brand and as a foundation for first-class aesthetics and functionality. In the years up to 2011, Grohe was able to use a campaign of innovation to assume a new position of design strength in the competition. This resulted in products like GROHE Ondus® (2007), Rainshower® Icon hand shower (2010) and the “GROHE Digital” bathroom, all of which won a Red Dot: Best of the Best. Paul Flowers, Senior Vice President Design, accepted the “Radius” challenge cup at the Red Dot Gala in Essen on 4 July 2011.

“Good design means that you understand people. It translates the needs, desires and expectations of the consumer into products and services, so that the use provides a pleasurable experience.”

Paul Flowers, Senior Vice President of Design